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With footprints in India,
Singapore, Dubai and UK, Team
Argonium brings a global
perspective when it comes to
building your brands resonant
story.

BRIEF

Create global impact about Liberty House Group's plans for British steel.

CONSULTING

Positioning of Liberty House Group as a different thinking business.

Using the acquisition of its first steel mill, Liberty Steel Newport,
to showcase its plans for British steel.

Driving the case for low cost steel manufacturing in the UK across media,
government & workforce across acquired units.

SOLUTION

Underlining Indian heritage of group with Ganesha sculptures across acquired
steel plants.

Using Ganesha as a motif for gifts to help increase recall in the steel fraternity,
including trade press.

Create UK & India wide press coverage of acquisition of Liberty Steel Newport,
a two million tonne capacity steel plant.

With Liberty's outsider status clear, use acquisitions to help push Liberty's
agenda to the media, and by extension, to the government.

To roll out Liberty House Group's GREEN STEEL strategy as it acquired Caparo
UK & TATA Steel plants across the UK.

Use brochures, a YouTube channel & Twitter to continue wider outreach through
the group expansion.

Handle global PR responsibilities for Liberty House Group and its sister
company, SIMEC.

Advisory role to develop the Gupta Family Group Alliance (GFG Alliance).

RESULTS

Extensive coverage of Sanjeev Gupta & the Liberty Group across local
& international leading dailies.

Major buzz amongst trading communities about the Group's expansion plans.